Sea of shoppers on city roads

PATNA: Marketplaces in the city turned into a sea of shoppers on Dhanteras on Monday with buyers making a beeline to buy off-the-shelf jewellery, electronic gadgets, designer watches and coins.

“We have sold around 12kg of gold on Dhanteras this year,” said Tanishq manager Umesh Tekriwal. Last year, this Fraser Road showroom sold less than 6kg of the yellow metal.

The jewellery-shopping trend betrayed Patnaites are becoming trendier, preferring lightweight designer jewelleries to heavy, antique ones. ‘Jhumka’, or earrings, sold like hot cakes. Tanishq alone sold 100-odd pairs of earrings on Monday.

Even expensive diamond had many takers with the recently-launched collection of lightweight daily wear diamond jewelleries at Nakshatra being high in demand. “We sold more than 200 rings of the collection, priced in the range of Rs 10,000 to Rs 30,000, on the auspicious day,” Sanjay Kumar ‘Mohan’ the Nakshatra showroom near Dak Bungalow crossing, told TOI and reported brisk selling of diamond pendants as well.

But most of the visitors to the jewellery shops were content with the purchase of silver and gold coins. “It has been our tradition to buy gold and silver coins with idols of Ganesh and Laxmi on them on the eve of Diwali,” Tanishq’s Tekriwal said and added his showroom sold 500 gold coins and more than 2000 silver coins on the day.

Gold watches also beckoned the buyers. “There were many customers even for watches that cost Rs 50,000 each,” said Abhishek of the Titan showroom opposite the Maurya Lok shopping complex. At least 80 watches of another high-end collection, Raga, were sold at this showroom on Monday.

TV, refrigerator and washing machine being transported on handcarts were a common sight on every road of the city. Samsung’s Dak Bungalow crossing showroom alone sold more than 100 sets of LED TV of 40″ screen which costs Rs 99,000. Another 15 sets of LED TV, costing Rs 1.53 lakh, were also sold at this showroom.

Rajiv Ranjan of the IT Zone near Boring Road crossing said his showroom witnessed brisk buying of Sony products, including the 40″ LED TV that costs Rs 83,900 and the 3D model that comes for Rs 68,900.

Front-loading washing machines were also bought in large numbers. The onset of winter notwithstanding, festive offers prompted many to buy even refrigerators, including the ones priced at Rs 1 lakh to 1.7 lakh.

Source: TOI

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